Marketing Manager

A Marketing Manager is a career choice that attempts to bring consumer attention to a company’s products or services.

These managers typically have work experience in advertising, marketing, promotions, or sales.

A Bachelor’s Degree is required for most marketing management positions.

Courses in business law, accounting, finance, economics, mathematics, and statistics are good preparation for this career.

Marketing Managers plan and direct programs to garner interest in a service or product.

They identify potential customers and trends and help develop pricing strategies with the goal of maximizing the firm’s profits or share of the market.

There is variation among salaries for marketing managers and specialization can boost income expectations.

For example, every company is looking for ways to engage community by leveraging social media.

So, marketing managers with a strong social media background or those with experience in a specific market are able to work behind-the-scenes to develop brands and fortify images by creating company posts, determining what goes out on the Twitter feed, and developing corporate messages.

BOTTOM 10 PERCENT: $62,650
MEDIAN ANNUAL SALARY: $119,480
TOP 10 PERCENT: $187,199+

*** 5 low-profile careers with high-profile salaries


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